We’re all familiar with the saying “You Can’t Judge a Book By It’s Cover”.
The concept behind this popular phrase definitely has us in a agreement. It’s never fair to form an opinion about someone or something based purely on what is seen on the surface.
However, when it comes to emails…restaurant owners may want to reconsider. Just like a book, if someone is looking for a great read, the first thing that usually grabs their attention is the cover – obviously. Based solely on the cover, a person may decide whether they think that book is worth their time. Unfortunately for those lacking-in-the-extra-something-something covered books, people can easily overlook a book just because a cover or even the title seems uninteresting.
So why not send emails to your restaurant customers with that philosophy in mind?
The importance of crafting great emails is important – but it all begins with the subject line. Like probably many of your own email subscribers, you more than likely archive your emails in batches, or even choose to quickly delete emails that are uninteresting to you. While it may seem like a very small portion of your message, subject lines are the FIRST impression you have for your email recipients. Even more importantly, they’re your ticket for standing out in a crowded inbox.
If you’re spending time on creating unique graphics, tantalizing offers, and great content – but missing out on a well crafted subject line, that’s likely not the only thing you’ll be missing out on. About 47% of email recipients decide whether or not to even open an email based on the subject line, so that lack of a well-thought out subject line could be a costly to enticing your customers.
So, what’s the secret? How do you craft a subject line that is compelling enough to get those high open rates? Here’s a few helpful ideas to help you jazz up those subject lines to increase those click throughs to rates you’ve only been dreaming of.
This list certainly isn’t an all-inclusive list of tips to increase your open rates, but it’s definitely a great place to start. Don’t be discouraged when you feel like you’re making creative emails, but have low open rates. Instead think about ways to avoid your emails from being overlooked. so eventually your customers will see that being a part of your email club is pretty interesting after all.